Bread & Butter

Bread & Butter

Normal wine marketing is confusing, stuffy, and exclusive. Bread & Butter pushes back on that, reminding people that while life has gotten a little…well… complicated, choosing a wine shouldn’t be. This campaign was released as we all were navigating returning to society after the height of the pandemic, so we tapped into the truth that a lot of us are feeling a little more anxious, a little more awkward, and a lot more worried about the little things. We reminded people that social situations rarely go as badly as you think they do, but bringing wine goes a long way. Don’t Overthink It.

Wouldn’t be possible without: Robyn Yeh (AD), Lora Faris & Zac Carroll (CDs), MAMA (Directors, yes there are two of them)