Army: What's Your Warrior

What’s Your Warrior?—U.S. Army

Team DDB, a cross-agency team, launched a massive campaign for the U.S. Army on Veteran’s Day, 2019. “What’s Your Warrior” is a non-combat-focused campaign that highlights all the different career options offered in the Army. Since FleishmanHillard was the agency spearheading the social efforts, I was lucky enough to get a chance to work on the team — made up of wiser people than myself — bringing the campaign to life online.

Wouldn’t be possible without: Alexandra Kenny & Maria Squeri (CDs), Briana Huskin (AD) and many more — and by many more I mean about 2 full agencies.