AAA Insurance: Boys No More
Bringing together one member of N*SYNC, 98 Degrees, New Kids On The Block and Boys II Men, we launched the ultimate boy band with an original song for AAA Insurance. Four legendary boys, one legendary message: “We’ll make it right!”. And it took the internet by storm. Meet Boys No More.
Wouldn’t be possible without: Robyn Yeh (AD), Lora Faris & Zac Carroll (CDs), Nicole Lewis (Designer), Calmatic (director), Laurence Gega (GCD), Jones Krahl & Milton Correa (ECDs) and more.
Awards: Silver Clio: Music Supervision, Silver Clio: Use Of Music In Audio, Clio Shortlist: Use of Music in Film & Video, Amp Awards Shortlist: Best Original Song
Every good band needs a band page, the boys were no different.
To get the party started, we launched with an unbranded Instagram account leaving teasers for fans to discover our supergroup. Fans had a little too much fun.
We took our single on the road and gave it the full album drop treatment — including custom cassettes for PR, band posters, digital trucks, OOH, and a tour bus.
Fun fact: When one of the boys heard about the bus before the shoot, he said, “oh so you guys are legit huh?” which was a career peak.
From here, bespoke content and cutdowns kept fans singing our single throughout the summer — with our instagram page amassing tens of thousands of organic followers.
Fans left some hilarious comments that proved how well this worked. Below are just a few more that are too good not to share.
Yes, as in one of the Cheetah Girls
Disclaimer: The boys will not come file your insurance claim.
Named and image removed to respect privacy
