AAA Insurance & Boys No More
Bringing together one member of N*SYNC, 98 Degrees, New Kids On The Block and Boys II Men, we launched the ultimate boy band “Boys No More” with an original song for AAA Insurance. Four legendary boys, one legendary message: “We’ll make it right!”. And it took the internet by storm.
Wouldn’t be possible without: Robyn Yeh (AD), Lora Faris & Zac Carroll (CDs), Nicole Lewis (Designer), Calmatic (director), Laurence Gega (GCD), Jones Krahl & Milton Correa (ECDs) and more.
Awards: Silver Clio: Music Supervision, Silver Clio: Use Of Music In Audio, Clio Shortlist: Use of Music in Film & Video, Amp Awards Shortlist: Best Original Song
Every good band needs a band page, the boys were no different.
To get the party started, we launched with an unbranded Instagram account leaving teasers for fans to discover our supergroup. Fans had a little too much fun.
We took our single on the road and gave it the full album drop treatment — including custom cassettes for PR, band posters, digital trucks, OOH, and a tour bus.
Fun fact: When one of the boys heard about the bus before the shoot, he said, “oh so you guys are legit huh?” which was a career peak.
From here, bespoke content and cutdowns kept fans singing our single throughout the summer — with our instagram page amassing tens of thousands of organic followers.
Fans left some hilarious comments that proved how well this worked. Below are just a few more that are too good not to share.
Yes, as in one of the Cheetah Girls
Disclaimer: The boys will not come file your insurance claim.
Named and image removed to respect privacy
