Dave & Buster's: Human Crane

Dave & Buster’s: Human Crane

Dave & Buster’s launched a human crane. Yes, a big claw game where you become the claw. That called for a new TV spot with hard-hitting messaging to get people in the door and in the crane.

Wouldn’t have been possible without: Robyn Yeh (AD), Alex Mayeri (AD), Alex Oshima (CW), Nicole Lewis (Designer), Lora Faris & Zac Carroll (CDs), Calmatic (Director), & more.

They timed the human crane’s release up with the grand re-opening of their Times Square location during Spring Break. And for an announcement that big there was only one option: A Times Square takeover.

Side note: At the launch party I saw Eli Manning. I even wrote some jokes for him to use during his welcome speech.